Smart Internet Marketing Master Class! - Northampton

If eligible and appropriate this workshop could be funded through the Management & Leadership Training Grant. If you would like to apply for the Training Grant then register your interest by selecting a date and we will get in touch with you.

As we are aware, the internet is now a crucial aspect of business. Unknown to many, the marketing possibilities the internet offers are endless; the majority of the time free and easy to use.

Award winning entrepreneur Fiona Hudson-Kelly is offering you a one day workshop that will enable you to enhance your internet marketing knowledge and capabilities.

The course is extremely successful: “I think Wednesday was the most productive day I have spent in years” Jane Logan – Elite Personnel, after attending Fiona’s workshop.

 It’s a great day, Fiona only works with 8 companies at any one time which means that you get plenty of time to interact and exchange ideas with each other.  The workshop is designed for small company owners to learn how to grow their business using the marketing opportunities offered by the internet, most of which are free and easy to use, blended with other conventional marketing secrets that Fiona will share with you.

Throughout the day Fiona will focus on your company. She will have already researched your company and have her recommendations. The workshop will cover:-

Ø    Creating your marketing strategy using simple marketing models

Ø    Planning and implementing a high impact marketing campaign using a blend of:-

Ø  E-mail marketing

Ø  Blogging

Ø  Social Networking

Ø  Publishing Articles Online

Ø  Relationship Marketing

Ø  Data Sources

Ø  Web 2.0 Technologies

Ø  Affiliate Marketing

Ø  Guerrilla e-marketing

Ø  Being ‘talked’ about online

Ø  PR

Ø  Getting ahead of your competitors in Google searches

Ø  Finding new clients

Ø  E-mail marketing

Ø  Direct Marketing

Ø  Online advertising

Ø  Keeping in touch with existing clients

Ø    By the end of the day you will have learnt how to create a high impact, low cost, marketing campaign for your own company that you can start to implement immediately.

 All of which will give you a freshly energised approach to sales and marketing that will help you get through the current economic climate in better shape than your competitors who aren’t being proactive.

** The Government Training Grant is worth £1000.  The first £500 is fully funded without any contribution from the employer. There is a further £500 funding available but this needs to be matched £ for £ by the employer.  You may access the £1000 Training Grant if you meet the eligibility criteria and can show that the training is relevant to your development needs.  The eligibility criteria is outlined below. The £1000 Training Grant can be spent with any training provider of your choice.  If you would like to choose to apply for the funding for our Marketing Master Class then we can complete the funding referral form for you. **

The £1000 Training Grant eligibility criteria is:-

Eligible Employers

• Private Sector – 5 to 249 employees (Full Time Equivalents)
• Voluntary/Third Sector – 10 – 249 employees (Full Time Equivalents  – volunteers may be counted if do 2+ hours per week)
• Balance sheet value of less than £39m
• Annual turnover of less that £35m
• Independent financial reporting (percentage owned by larger organisation must not be 25% or more)
• UK Registered
• Not received State Aid of more than 200,000 Euros in past three years
• Not received L&M funding under Train to Gain since April 2006 (unless for an employee who has since left the business)
•  

Eligible Beneficiaries

• Business owners or members of the management team with “strategic” responsibility (may include volunteers)
• Resident in the EU for the past 3 years